Consumer society channels our needs, desires, and strong emotions into the marketplace.
Part of the fun is [the author's] ritual reading out of the juicy bits of the competeing entries, to the groans and guffaws of the crowd [at the award ceremony]. The winner then faces another ordeal -- the acceptance speech.
Philip Hook, a director at Sotheby's, won for his second novel, "The Stonebreakers." Hook gracefully thanked the judges for pointing out a weakness in his work, which he promised to remedy by more research. He added a sorry tale of trying to impress a rich and chic Frenchwoman (whose pictures he had hopes of selling) by telling her that he had just won a literary award. When she learned that the honor was for Bad Sex, she observed dryly that there must be a great deal of competition in England for a prize like that.